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Player Profiling – with reading list

Reading list: see below. Report on behavioral profiling: accessible via emailing me (see contact pane) Slides from the IE Gaming Analytics Summit 2016: here. The game industry is facing a surge of data, which results from increasingly available highly detailed information about the behavior of software and software users. The data can come from a variety…

John_Rocque's_Map_of_London,_1746

Game Analytics Events

In the past few years there have been a number of events that have targeted Game Analytics specifically as a professional domain, including conferences in San Francisco and London, e.g. the Game Analytics Forum (GABI). London has also been the host of a series of events courtesy of local companies. On the academic front we…

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Analytics and Messaging Products in German Mobile Games

Via Goedle.io: In our most recent market study, our objective was to learn which types of marketing services, and how many different ones, are used within games in the context of smartphone apps. Nowadays, developers have the option to implement a bulk of services, starting from simple analytics tools right up to fancy marketing automation tools. Read…

Sherman_Profile

Player Profiling: GUR Summit 2015

Introduction and Scope This document contains a brief reading list accompanying the GUR SIG Summit 2015 presentation “user profiling”. There is a wealth of literature on profiling, machine learning, data mining and cluster analysis in particular, but only a limited amount of research on the application of these domains to games specifically. This is rapidly…