Games User Research: Informing Design

Games live and die commercially on the player experience. Games User Research is collectively the way we optimise the quality of that user experience in games, working with all aspects of a game from the mechanics and interface, visuals and art, interaction and progression, making sure every element works in concert and supports the game…

Rapid Retention Prediction in Mobile Games

Here we¬†introduce the idea of using heuristics models in predictive mobile game analytics. Heuristics models are simple rules-sets that we construct based on machine learning-driven analysis, but which once¬†developed can be fielded inside a game client. Heuristics models thus address part of the problem of enabling small companies to access frugal but effective prediction models…