Guns and Guardians: Playstyles in Destiny

Given a huge and varied game like Destiny, it is of interest to see if there are any patterns in how people play the game. There can be a variety of reasons for this – for developers the focus can be on monitoring the players and checking no group emerges that has issues progressing, gaining…

Rapid Retention Prediction in Mobile Games

Here we introduce the idea of using heuristics models in predictive mobile game analytics. Heuristics models are simple rules-sets that we construct based on machine learning-driven analysis, but which once developed can be fielded inside a game client. Heuristics models thus address part of the problem of enabling small companies to access frugal but effective prediction models…

Behavioral User Profiling: Maximizing the Value of User Data

Companion information to the NEMOG symposium In order to deliver the user experience and ensure engagement in games, behavioral profiling and predictive modeling  have emerged as ways of managing complex behavioral datastreams. Profiling users allow for a condensation and modeling of a complex behavioral space, and enables action to be taken towards meeting the needs of…

New Economic Models for Games Symposium

Symposium for New Economic Models & Opportunities for Digital Games (NEMOG) York, UK, 12th September NEMOG is a great project running in the UK aiming to bring together the UK digital games industry closer to scientists and healthcare workers to unlock the potential for scientific and social benefits in digital games. It is this time…

Game Analytics Workshop: Call For Contributions

GAME ANALYTICS WORKSHOP: CALL FOR CONTRIBUTIONS The first Game Analytics Workshop will be held in conjunction with AIIDE 2016 in San Francisco, California, October 8th. Workshop website: https://aiideanalytics2016.wordpress.com/ The analysis of player behavior is an old stable in the design, development and research of games and the people who play them, but in recent years the…

Esports Analytics

Esports is computer games played in a competitive environment. As for any other type of sports competition, players and teams seek to improve their behavior to optimize their results. Thus, esports analytics is a new area identifying successful strategies and evaluating game play for computer games. Besides helping the players, esports analytics is also directed…