Rapid Retention Prediction in Mobile Games

Here we introduce the idea of using heuristics models in predictive mobile game analytics. Heuristics models are simple rules-sets that we construct based on machine learning-driven analysis, but which once developed can be fielded inside a game client. Heuristics models thus address part of the problem of enabling small companies to access frugal but effective prediction models…

Esports Analytics

Esports is computer games played in a competitive environment. As for any other type of sports competition, players and teams seek to improve their behavior to optimize their results. Thus, esports analytics is a new area identifying successful strategies and evaluating game play for computer games. Besides helping the players, esports analytics is also directed…

Reviews, scores, sales and playtime – a Steam perspective

As part of an on-going project on exploring player behavior via the Steam platform (see e.g. here and here) we decided to run a quick correlation analysis across games on Steam, focusing on sales (game ownership) and a two different aggregate review/ranking scores. In addition, we wanted to explore if review scores correlated with the actual amount of time people spend playing games on Steam.

Introducing Clustering III: Challenges and Pitfalls

In the previous post of this series we introduced the theoretical foundations of cluster analysis and the various categories of algorithms. In this post we take a specific look at the challenges associated with running a cluster analysis on behavioral telemetry from games. Clustering behavioral data from games does not involve any unique challenges: the…