How long will you keep playing? The game knows

We have a tendency to consider ourselves unique and unpredictable, but digital games research shows that this is far from the case. In fact, we can be categorised into groups of people who show the same behaviours, and what we do in the future is imminently predictable. For example, how you play a game will reveal what you are likely…

Best Games PhD Opportunity in the World

If you have a Computer Science degree, is passionate about analytics and machine learning, have an interest in player psychology and user experience and an interest in games, then the best PhD opportunity in the world is there for you. The world-leading Digital Creativity Labs at the University of York, the largest research lab in…

Want to do a PhD in Game Analytics?

Game Analytics as a professional discipline is focused on collecting and analyzing data towards enabling us to make decisions based on data in game development. The goal is to support us in making decisions about the production of games, the design of games, how to best serve our players, improve the user experience, decide between…

Playing with Friends in Destiny

Social connections are important to the experience of many online games, and this is also the case in Destiny. We wanted to understand the value of social relationships in Destiny specifically to competitive play, and towards this analyzed close to one million Crucible matches across 3.5 million players. We found that strong social relationships are…

Rapid Retention Prediction in Mobile Games

Here we introduce the idea of using heuristics models in predictive mobile game analytics. Heuristics models are simple rules-sets that we construct based on machine learning-driven analysis, but which once developed can be fielded inside a game client. Heuristics models thus address part of the problem of enabling small companies to access frugal but effective prediction models…

Game Analytics Workshop: Call For Contributions

GAME ANALYTICS WORKSHOP: CALL FOR CONTRIBUTIONS The first Game Analytics Workshop will be held in conjunction with AIIDE 2016 in San Francisco, California, October 8th. Workshop website: https://aiideanalytics2016.wordpress.com/ The analysis of player behavior is an old stable in the design, development and research of games and the people who play them, but in recent years the…