Social connections are important to the experience of many online games, and this is also the case in Destiny. We wanted to understand the value of social relationships in Destiny specifically to competitive play, and towards this analyzed close to one million Crucible matches across 3.5 million players. We found that strong social relationships are…
Here we introduce the idea of using heuristics models in predictive mobile game analytics. Heuristics models are simple rules-sets that we construct based on machine learning-driven analysis, but which once developed can be fielded inside a game client. Heuristics models thus address part of the problem of enabling small companies to access frugal but effective prediction models…
GAME ANALYTICS WORKSHOP: CALL FOR CONTRIBUTIONS The first Game Analytics Workshop will be held in conjunction with AIIDE 2016 in San Francisco, California, October 8th. Workshop website: https://aiideanalytics2016.wordpress.com/ The analysis of player behavior is an old stable in the design, development and research of games and the people who play them, but in recent years the…
From Data Science to Understanding Players: Building Game Success from Data Analytics and User Research Monday 23 May 2016 – 13:00 – 18:15 – TU Delft Nowadays, most video games capture huge amounts of player data. Understanding players’ behaviour is crucial to the success of a game, but… is it enough to register as much player data as…
Esports is computer games played in a competitive environment. As for any other type of sports competition, players and teams seek to improve their behavior to optimize their results. Thus, esports analytics is a new area identifying successful strategies and evaluating game play for computer games. Besides helping the players, esports analytics is also directed…
I have a chapter on the intersection between Game User Research and Game Analytics, focusing on game telemetry evaluation, in the new book Game User Experience Evaluation edited by Regina Bernhaupt.The chapter is a broad look at the role of analytics in Game User Research, forming an introduction to the topic. Perhaps more interesting, smarter…
Via Goedle.io: In our most recent market study, our objective was to learn which types of marketing services, and how many different ones, are used within games in the context of smartphone apps. Nowadays, developers have the option to implement a bulk of services, starting from simple analytics tools right up to fancy marketing automation tools. Read…
