One of the most important challenges in game analytics is to take the power of quantitative analysis and place it into the hands of everyone, not just trained analysts. In this post we describe the process of developing a method for generating behavioral profiles of player, and visualize how they over time migrate between these…
When scientists want to understand the specifics of genetics, they usually avoid studying humans, as it takes 30 years to reach a new generation. Instead they focus on fruit flies, which are born, mature and die on the same day. This allows for studying the causes and effects of changes occurring from one generation to…
From the GA blog, a new post on player progression analysis in Tomb Raider: Play style and progression are two important keywords in game analytics, as all methods for optimizing design and monetizations strategies revolve around them. When building games, we design with a specific operational space for the players in mind, so finding out how…
Sometimes as a game analyst, you get to run analyses that do not have an immediately useful application, but which are just fun (yes, data analysis can be fun). Such exercises sometimes begin when people get together socially after a long day and start speculating. This was also the case when one day, a bit…
Thanks to Heather Stark for her kind words and spot-on critique of the game analytics book. As she hints we are indeed working on a new book on game analytics. We are still hashing out the details, but I am hoping we can release the content online on a running basis to keep up with…
In March I had the pleasure of giving a presentation on game analytics and game user research at the Game User Research Summit in connection with GDC in San Francisco. The talk was mostly an introduction to game analytics and a call for more communication about methods and techniques. The presentation is now online at…
Game Analytics Resources 