Game Analytics: Making Sense of Data

These days most game companies adopt some form of analytics: a process whereby data is collected on how well the game performs as well as how players behave within it. Game Analytics is what allows major commercial titles such as Fortnite to react to community behavior, rolling out frquent updates addressing gameplay balancing for example.…

Rapid Retention Prediction in Mobile Games

Here we introduce the idea of using heuristics models in predictive mobile game analytics. Heuristics models are simple rules-sets that we construct based on machine learning-driven analysis, but which once developed can be fielded inside a game client. Heuristics models thus address part of the problem of enabling small companies to access frugal but effective prediction models…