These days most game companies adopt some form of analytics: a process whereby data is collected on how well the game performs as well as how players behave within it. These data are processed and analyzed, and results serve to inform decision making and business processes across companies. Game Analytics is what allows major commercial…
The game industry has access to detailed data about how players are interacting with games. The data can come from a variety of channels are often high-dimensional, time-dependent and potentially very large. Profiling users has emerged across multiple data science application areas as a way of managing complex user data, and to discover underlying patterns in the…
We have a tendency to consider ourselves unique and unpredictable, but digital games research shows that this is far from the case. In fact, we can be categorised into groups of people who show the same behaviours, and what we do in the future is imminently predictable. For example, how you play a game will reveal what you are likely…
Esports is computer games played in a competitive environment. As for any other type of sports competition, players and teams seek to improve their behavior to optimize their results. Thus, esports analytics is a new area identifying successful strategies and evaluating game play for computer games. Besides helping the players, esports analytics is also directed…
In this fourth and last post in the cluster analysis series, we provide a couple of examples showing how cluster analysis operates in practice on player data, as well as how to present the results of cluster analysis, in order to make them actionable. Grab a cup of coffee and sit down in a comfy…
From the GA blog, a new post on player progression analysis in Tomb Raider: Play style and progression are two important keywords in game analytics, as all methods for optimizing design and monetizations strategies revolve around them. When building games, we design with a specific operational space for the players in mind, so finding out how…
Game Analytics Resources 