Social Gaming Was Never Just a Tactic for Viral Growth..

By Adam Alsen, Julian Runge, Anders Drachen and Daniel Klapper Is social gaming merely a marketing tactic? The point has been made (e.g. Liew 2009) and was welcomed by parts of the community where long standing gamers like(d) to see casual social games (CSGs) as crippled social media versions of authentic, deeply immersive games. We…

Rapid Retention Prediction in Mobile Games

Here we¬†introduce the idea of using heuristics models in predictive mobile game analytics. Heuristics models are simple rules-sets that we construct based on machine learning-driven analysis, but which once¬†developed can be fielded inside a game client. Heuristics models thus address part of the problem of enabling small companies to access frugal but effective prediction models…