Behavioral Profiling in Games

The game industry has access to detailed data about how players are interacting with games.  The data can come from a variety of channels are often high-dimensional, time-dependent and potentially very large. Profiling users has emerged across multiple data science application areas as a way of managing complex user data, and to discover underlying patterns in the…

Guns and Guardians: Playstyles in Destiny

Given a huge and varied game like Destiny, it is of interest to see if there are any patterns in how people play the game. There can be a variety of reasons for this – for developers the focus can be on monitoring the players and checking no group emerges that has issues progressing, gaining…

Game Analytics Events

In the past few years there have been a number of events that have targeted Game Analytics specifically as a professional domain, including conferences in San Francisco and London, e.g. the Game Analytics Forum (GABI). London has also been the host of a series of events courtesy of local companies. On the academic front we…