Social Gaming Was Never Just a Tactic for Viral Growth..
By Adam Alsen, Julian Runge, Anders Drachen and Daniel Klapper Is social gaming merely a marketing tactic? The point has been made (e.g. Liew 2009) and was welcomed by parts of the community where long standing gamers like(d) to see casual social games (CSGs) as crippled social media versions of authentic, deeply immersive games. We…
