The impact today on how games are developed, maintained and generate revenue, is enormous. But game data can do more, and we are just now seeing the emergence of a 6th wave of game data, which seeks to push the use of behavioural data beyond the game, employing data to support creators, inform businesses and…
Yesterday the UK government released its new Video Game Research Framework. The framework establishes a structure that guides games research and development and presents exemplary research practices, and it is important to everyone in games because it represents the first time that policy makers, industry and independent researchers (academics) in a key games market (the…
Games live and die commercially on the player experience. Games User Research is collectively the way we optimise the quality of that user experience in games, working with all aspects of a game from the mechanics and interface, visuals and art, interaction and progression, making sure every element works in concert and supports the game…
Game Analytics Resources 