Behavioral Profiling: Making Player Data Actionable

In modern game development, it is crucial that we can place our players into sets of groups, where everyone in those groups shares specific traits. Without being able to do this, our ability to understand who the players are, and how they play our games, is hampered. The ability to profile the players is important…

Guns and Guardians: Playstyles in Destiny

Given a huge and varied game like Destiny, it is of interest to see if there are any patterns in how people play the game. There can be a variety of reasons for this – for developers the focus can be on monitoring the players and checking no group emerges that has issues progressing, gaining…