Heather Stark writes about Matching Estimators – an alternative to A/B testing

JellyBellyBeansHeather Stark recently published a very interesting post on her blog, based on a talk by Christophe Safferling from Ubisoft. He talked about using matching estimators as an alternative to A/B testing in games – notably in situations where A/B testing is not possible – and that sparked Heather Stark’s curiosity, prompting this very interesting analysis and writeup. Head over there to read about jelly beans …

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