A decade ago, the term “game analytics” would have meant little even to those well versed in the fields of technology and interactive games. Back then, the trail of digital breadcrumbs left by players as they navigated through games did not play a major role in game development. But alongside the rapid growth of social media, handheld devices, and big-data tracking and analysis, a revolution in the world of interactive games has taken shape that matches the big-data-driven paradigm shift in IT. – See more here.
Update: Some additional coverage at Polygon.