Game Analytics: the book – new coverage

analytics_workshop-300x200A decade ago, the term “game ana­lytics” would have meant little even to those well versed in the fields of tech­nology and inter­ac­tive games. Back then, the trail of dig­ital bread­crumbs left by players as they nav­i­gated through games did not play a major role in game devel­op­ment. But along­side the rapid growth of social media, hand­held devices, and big-​​data tracking and analysis, a rev­o­lu­tion in the world of inter­ac­tive games has taken shape that matches the big-​​data-​​driven par­a­digm shift in IT. – See more here.

Update: Some additional coverage at Polygon.


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